NFT Marketplace — Is It Worth Creating Such a Platform in 2023?

NFT Marketplace is an online platform where users can trade NFTs (Non-Fungible Tokens). These are unique digital assets that are stored on a blockchain and have identifiers. Users can create and sell tokens as well as buy them from other users. Each one is unique and has a value that can be determined by the market and the demand for it. 

Marketplaces can provide the user with many features, such as the ability to track, manage, and trade their assets in real time. How can you make money on this if you’re not an artist and don’t know anything about modern art? Launch your own NFT marketplace!

How Does an NFT Marketplace Work?

It’s an online platform where users can sell and trade digital items. Here’s a simple overview of the process:

  • Creation: The user creates assets, and sets unique parameters. This process can take place or through a third-party tool.
  • Posting: The user posts their work. When the user uploads it, they may need to determine the minimum price for which they are willing to sell their token.
  • Users can browse available items and buy them for the suggested price. When the client pays, they own the token and can use the purchase as they want.
  • Exchange: Users can also exchange among themselves. 
  • Payments: Payments are usually made in cryptocurrency.
  • Fees: usually charge a fee, which can vary.

Read: The Future of NFTs – Are They Still Relevant?

Types of NFT Marketplaces and Popular Examples 

Nowadays, NFT platforms continue to grow, even though the initial excitement has temporarily subsided. There are several types of projects; here are some of them:

  • Primary marketplaces: These are the platforms where NFTs are first sold by the creators or the issuing organizations. These platforms include OpenSea, Rarible, and SuperRare.
  • Secondary marketplaces: These platforms enable the resale of previously issued NFTs. Examples include Nifty Gateway, Foundation, and KnownOrigin.
  • Social media platforms: Platforms such as Twitter, Instagram, and TikTok are increasingly being used as marketplaces for NFTs, particularly for digital artwork.
  • Gaming marketplaces: Gaming platforms such as Axie Infinity and The Sandbox allow users to buy, sell, and trade NFTs related to in-game assets, including virtual real estate and characters.
  • Hybrid marketplaces: These platforms combine elements of both primary and secondary marketplaces, as well as other features such as community voting and governance. One example is Binance NFT Marketplace.

Each type of marketplace has its own unique features and advantages, and the choice of platform largely depends on the individual needs and preferences of the NFT creators and buyers. Also, new platforms appear and old ones change.

NFT Marketplace Features

The functionality of NFT marketplaces may vary depending on the specific platform, but in general, they provide such features, as:

  • Trade: projects often charge a commission on sales to generate their income.
  • Search and filter by various parameters such as title, author, category or price. Filtering features allow you to narrow down your search results.
  • Placement for sale: Users can upload their NFT and specify a price. 
  • Auction: Some platforms also provide the ability to conduct auctions.
  • Managing your wallet and conducting transactions.
  • Communication with other participants: Some provide the ability to communicate and may also have a social network for communication.
  • Blockchain technology support: NFT marketplaces are based on blockchain technology, which allows them to guarantee uniqueness and authenticity, as well as provide transaction security and transparency.

These are just some of the functionalities. Additionally, everyone project may have its own features and additional functions, which may differ from platform to platform.

Read: Top 6 NFT Influencers to Follow in 2023

The Process of Creating an NFT Marketplace

Creating NFT

Creating such a project can be complex and requires some knowledge of blockchain technology and programming. In general terms, the process may include the following steps:

  • Market research and concept definition: Market research should be conducted to determine what features should be available, what categories should be represented, and what the design and user interface should be.
  • Selecting a blockchain platform: A blockchain platform must be chosen. Ethereum is the most common blockchain platform, but there are also others, such as Binance Smart Chain, Solana, Flow, and others.
  • Smart Contracts: Smart contracts need to be created and sold. These contracts define the rights of the owners and the terms of sale.
  • The server part for managing the database and the client part for user interaction must be made.
  • Features for users, including the ability to pay, automatic transfer of NFT and notifications to users.
  • Security features, including protection against fraud, and hacker attacks, as well as protection of users’ personal data.
  • Testing and deployment: Once features have been developed and tested, you must go live and perform final testing.
  • Create and support: You need to maintain and develop the project, update features, and fix bugs.

Why are NFT Marketplaces Still Relevant in 2023? 

As the market of NFT marketplaces continues to evolve and expand into new markets, this field will remain relevant in the coming years. Here’s a closer look at some of the reasons:

  • Growth in popularity. NFTs have become very popular in recent years, especially in the art and entertainment world. This has created a lot of demand, and intermediary platforms have become an important tool.
  • Blockchain technology. Blockchain technology continues to evolve. Because of this, there is no risk of fraud or losing their tokens.
  • The ability to create unique products that cannot be replicated. This can be any digital content, including art, music, videos, games, and more. Such unique products can be sold for large sums of money, which attracts many content creators and investors.
  • The potential to develop new business models that could change the way we Interactions digital content. For example, it could be subscriptions, where users can access unique content for a certain amount of time.

Overall, such an idea is still relevant in 2023 because of growing demand, blockchain, the ability to create unique products, and the potential for new business models.

Prospects of NFT Marketplace Development

The prospects for NFT marketplace development are promising, with several factors driving its growth:

  • Increasing adoption: As more individuals, celebrities, and companies continue to adopt NFTs, the market for NFTs is likely to continue growing.
  • Expansion into new markets: NFTs are not limited to digital art and collectibles, and their potential use cases include real estate, virtual assets, and even personal identity verification. This expansion into new markets is likely to drive the development of NFT marketplaces.
  • Advancements in blockchain technology: The development of new and improved blockchain technologies is likely to make NFT marketplaces more efficient and user-friendly, enabling more people to participate in the market.
  • Integration with other technologies: As NFTs continue to gain traction, they are likely to be integrated with other technologies, such as augmented reality and virtual reality, which could open up new markets and use cases for NFTs.
  • Increased regulatory clarity: As regulatory frameworks around NFTs become clearer, it could help to increase investor confidence and encourage further development of NFT marketplaces.

Overall, the prospects for NFT marketplace development are positive, with the growing adoption of NFTs, expansion into new markets, advancements in blockchain technology, integration with other technologies, and increased regulatory clarity likely to drive growth in the market.


The NFT marketplace is a rapidly evolving space with promising prospects for development in the coming years. NFTs offer a unique value proposition, providing proof of ownership, authenticity, and scarcity of digital assets, and have gained significant mainstream adoption in the past few years. As the market continues to expand into new use cases and integrate with other technologies, and advancements in blockchain technology make NFT marketplaces more efficient, the prospects for the NFT market are bright. Overall, the NFT marketplace is likely to remain relevant and continue to grow in the years to come, creating new opportunities for creators, investors, and buyers alike.

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A Tech Savvy, Red Eliot is Guest Writer and contributor at, who contributes the latest tech-related content.
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