By now, every blogger knows how important business blogging is and how it may help your website’s search engine optimization (SEO). Do you know how to optimize your blog entries for search engines to get that potential organic traffic?
It’s a sad fact that a large number of bloggers are ignoring their blogs’ brilliant marketing abilities. According to recent statistics, there are more than 600 million blog posts available on the internet, and 37% of marketers say that blogging is the most beneficial approach to generate revenue for their business.
Having said that, blogging for your website will lead you to the immense crowd who look for content and reviews before spending a fortune on online products and services.
Writing blog posts is not enough, though. You need to know how to promote your blog posts effectively so that people can see them.
Here you need to employ different SEO (search engine optimization) techniques to promote your blog posts.
5 SEO techniques for bloggers to increase traffic
You need to work hard and make sure that you get the benefits of blogging by providing new, relevant material and conducting basic blog post SEO. Here are 5 SEO techniques for bloggers to increase organic traffic:
1. Do Proper Keyword Research
Keyword research is the foundation for blogging success. If you’re not researching the words and phrases your audience is searching about, your blog won’t be successful. So, how to find those most searched keywords?
How to find keywords?
Start doing keyword research using the following methods:
- Look for Google’s “People also ask” and “Searches related to…” features to get relevant results.
- Use Answerthepublic free website to search for a term and get hundreds of subject suggestions people are looking for worldwide.
- Asking directly from your readers about what they would want to read about.
- Engage with your target market by participating in relevant Facebook groups, forums, Quora topics, or Reddit subreddits.
- Exploding Subjects is a great resource for learning about hot topics in your field.
Choose the right keywords for SEO
Put your keywords in a database and see how many people are searching for your selected words. Google Keyword Planner and Ahrefs are both excellent SEO tools that can help you get all the information about keyword search volume.
Once you’ve compiled a list of potential keywords, it’s time to consider how tough it will be to rank for each of those keywords. In order to identify the difficulty level of any word, that in the keyword explorer index.
Using both search volume and difficulty scores for each topic, select the information to write about first according to potential. High search volume means high potential to rank and high difficulty score means high difficulty to rank.
It gives you an obvious recommendation to write about topics with low difficulty as they tend to have great potential to rank on search engines. Using this strategy, you’ll be able to prioritize the keywords easily and create a content plan!
The first 100 words of your post must consist of your main keyword. You should also use synonyms and related keywords as well as long-tail keywords within the text that are relevant to your post topic but not as popular among users.
2. Spend Time Deciding Blog Titles
The title of your blog post is the first thing that people see when they come into contact with your content. It needs to be short and concise as well as relevant to the content within the article itself. The title is also used by search engines to determine what your content is about so it should include keywords related to what you are writing about. Though don’t go overboard here.
3. Do Proper Internal Linking
Internal links help search engines crawl and index your site faster, which means better rankings for your blog posts and website pages. They also help visitors gain insights into topics that interest them by linking all of your posts together, allowing them to easily navigate through your content and find what they need.
You should include links from related posts at the bottom of each post as well as from within each post itself to engage readers more.
4. Publish Relevant And Unique Articles
You want your content to show up in search results when someone searches for a specific keyword or phrase. To do this, you need to make sure that your articles contain keywords related to what people are searching for and that they’re written in a way that makes them easy for Google bots (and other search engines) to understand.
The best way to do this is by creating unique content that addresses one specific topic thoroughly instead of writing about multiple topics in one article which is a common mistake among novice bloggers!
Make sure to generate content as unique as possible as this is one of the most important things for any blogger to comprehend. Taking someone else’s material and rephrasing it does not represent originality and as a result, plagiarism occurs. It’s quite OK to be inspired by the content of others.
But what really makes a difference is to write in a unique and better way as the penalties of being accused of plagiarism might be severe. The only way to get rid of these charges is to use a plagiarism remover to fix all kinds of plagiarized content.
Moreover, it is important to check for grammatical mistakes to stand out in the SEO competition.
In the end, writing is a continuous venture. For the majority of bloggers, it takes many revisions to get to the final result. It is common practice to make some changes to the original text before publishing. It’s not a good idea to post something too quickly after finishing it, meaning that you must proofread it once or twice.
5. Use Social Channels To Reach A Broader Audience
Another great way of increasing organic traffic to a blog post is by using social media channels such as Facebook LinkedIn or Twitter. These sites allow users to share their content with other users directly without any interference from third parties.
Besides, with the help of social media marketing, you can easily increase the number of visits to your blog within a short period of time.
Why blog SEO is important?
SEO is the process of optimizing your website to get a high ranking in search engines. SEO is essential for any business that wants to generate traffic and sales through organic search.
Search engine optimization (SEO) is a set of techniques used to increase the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the list of results, the more visitors it will receive from the search engine’s users; these visitors can then be converted into loyal customers.
While many companies are trying to improve their SEO strategy, blogging is the only way that really stand to benefit from this practice.
After all, bloggers are in the content-creating business, so it makes sense that they would be able to utilize SEO best. Above mentioned 5 easy SEO techniques can help you get through the content creating process more easy while also getting the desired traffic.